Consumers Vote Cartons To Be Most Sustainable Packaging

Bio-Plastics & Environmental Labeling

Consumers and stakeholders in the food industry were recently studied in a survey conducted by Tetra Pak.  The research indicated that both ranked bio-based material as the major contender poised to shape the future of the beverage packaging industry.

A full 50% of consumers believe that the further use of bio-based plastics will improve the environmental performance of packaging in the form of cartons.  Another 37% of consumers said that they actively and regularly search for food packages baring environmental logos and labels, making the growing demand for environmental information another key finding of the research.

Last year, about 37% of consumers said that they trusted environmental packaging labels.  That number has risen substantially since then to a massive 54% today.  And 20% of consumers surveyed said that they recognized the logo of the Stewardship Council and were able to associate that logo with sustainable forestry.

Recycling Remains #1 Environmental Concern

But the number-one environmental concern of food industry stakeholders and consumers has remained the same since 2005 – recycling.  Stakeholders rank the ability to recycle packaging as a top priority, and recycling has long been the main environmental activity of consumers at large.

The CEO of Tetra Pak, Dennis Jönsson says that these findings only serve to reinforce how important it is for companies to keep environmental issues at the heart of their agendas.  He also commented earlier in the month that the industry was “lagging on its sustainability objectives around recycling” and that it needs to nearly triple recycled packages sold before 2020 to meet the 40% increase target from 2010.

Tetra Pak will attempt to improve its products’ recyclability as well as increase the world-wide rate of recycling. 

Jönsson also said, “We have no illusions about the challenges we face.  But we believe that by finding new ways to process, package, and distribute food, and to deal with waste.  And, by working with partners throughout the value chain, we will make a difference for the futures of the company, the industry, and the society.”