REI’s Sustainable Packaging Efforts and Goals
Outdoor equipment company REI is working to revamp its packaging - not with new graphic designs or logos, but rather by reducing the amount of material used for a lower environmental impact. REI's goal? To reduce overall REI-brand packaging 25% by the year 2013.
The company is already well on its way to achieving that goal. For example:
- REI has replaced the use of all-plastic PVC clamshell packaging with easier-to-open, paper-based solutions that reduce plastic materials and overall packaging weight.
- Bikes are now shipped from the factory to REI stores and warehouses four to a box, instead of one per box.
- REI apparel will soon sport hangtags made from 100% Forest Stewardship Council (FSC) certified paper.
- Other packaging changes include getting rid of plastic laminates, using lighter stocks of paperboard, and redesigning shipping cartons for greater efficiency and reuse.
In addition to reducing its environmental impact by cutting down on packaging waste, REI continually strives to be a socially and environmentally responsible business through green building practices, energy efficiency, recycling programs and more.
As a leader in sustainable packaging solutions, Heritage Pioneer applauds the companies, organizations and individuals working toward a greener future. Contact us today for more information on our packaging services, and check back often for blog posts on the latest sustainable packaging news.