If packaging is a necessary evil, then overpackaging is just evil, period. Overpackaged items include apples sold in clamshells, small electronics sent in large cardboard boxes filled with packing peanuts, books wrapped in plastic. Cereal is an item bought for nearly every household in the United States and not commonly considered overpacked, yet with its interior plastic bag and exterior paperboard box, it certainly fits the bill.
Malt-O-Meal is a cereal brand that recently launched its BagTheBox campaign, offering cereal products in bags that use 75% less packaging than its boxed cereal counterparts. Since 2001, Malt-O-Meal has saved 156 million pounds of paperboard. The reduced packaging material helps save energy and waste, contributing to a greener environment while businesses and consumers spend less money.
With the U.S. cereal industry producing 2.3 billion cereal boxes a year, each with a plastic bag inside, Malt-O-Meal's resealable bags work to raise awareness regarding cereal product overpackaging and help positively impact the environment.
At Heritage Pioneer, we are committed to providing the latest in sustainable packaging news. For information on our sustainable packaging products, including recycled PET and sustainable clamshell alternatives, contact us today.